Here I rule

I got a Here I rule pin with Jace on it (from Squop) and I was wondering what that 'Here I rule' campaign is. So I searched that on the internet. I found out that it's a campaign to get new MtG players. The player receives a starter demo deck (that is actually playable), DCI registration and that's about it^_~.

There's actually a TV spot for the Here I rule campaign that is pretty bad I think. I liked the previous Magic: The Gathering spots more (they were actually quite funny unlike the Here I rule one which is more of a joke.)

The starter pack consists of 30 cards and quick start guide (the big mtg sheet showing all the zones, some basic rules and the turn steps). Green is an elf deck that can't to much except get on the table and then a BIG elven avatar comes into play and kills the opponent^_^. Blue is a control of sorts, red is a burn deck, black is a discard deck and I have no idea about white (probably knight deck). Each player who wants this deck needs to be registered (probably to DCI) and can start to play. Good thing about these decks is that they are actually playable unlike the demo decks from earlier campaign. If WotC would do something like a mix between the real Starter deck and these demo packs it would be nice I think. (as the starter decks are more straightforward and limiting).

Next week on 11th of April there's last PTQ - Honolulu and Here I Rule campaign should be promoted there (even though I don't get it much as pro-players and beginners at one place does not make much sense?). I might go there and see how it's going. If I won't end up at Pragocon09.

So in general we have here 'Here I rule' which is meant for complete beginners that would like to explore this game and 'Gateway' for starting players that would like to get to the pro-tournament level later (or those who want the DCI foils). Cool and that's not all. The MtG editions should be now released yearly not in 2 years cycles. What else awaits us?
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At the last FNM 3 biting lands were opened^_^ Shivan Reef, Adarkar Wastes and Karplusan Forest. I was never witness to something like this before. But well a good rare pick can mean a much bigger chance of winning than getting a dual land so well...